Unlocking Voice of Customer Insights to Understand Your Target Audience

A man uses a megaphone to shout at another man who is holding binders. Getting Voice of Customer insights shouldn't require a megaphone.

Creating a content marketing strategy that drives customers to your proverbial doorstep isn’t easy. Establishing clear objectives is always the first step in the process. Once you know what you want to achieve, you must figure out who is going to help you get there. Marketing pros call it audience research. This is the step … Read more