There’s more to starting a successful podcast than grabbing the nearest microphone and waxing poetic. With over 4 million podcasts available, competition is fierce. It’s easy to get lost in the crowd without a well-executed strategy. Avoiding pod fade – that burnout that happens when you realize you’re in over your head – means knowing … Read more
Ten to 20 seconds. That’s how quickly you must make a good first impression with website visitors. Fail to hold their attention, and you won’t get a second chance. They’ll be off to your competitors in search of more engaging content. Welcome to the fast-paced digital world, where attention spans are fleeting, and competition is … Read more
Business owners must do more to help their brands stand the test of time. Gone are the days of developing a useful product and providing excellent customer service as the only components of longevity. Case in point: visual branding. If you’re wondering what the heck visual branding is and why you need to add it … Read more
Its ability to build brand awareness, engage audiences, and drive conversions makes content marketing an indispensable tool for modern business. Investing in a high-quality content marketing strategy has sparked the debate over whether businesses should manage their content marketing efforts in-house or turn to outsourced content marketing solutions to meet their needs. In-house content marketing … Read more
“Who is the hero of your brand story?” I innocently asked this question one day on social media, complete with a cute graphic to illustrate my point. My intention was to tout the importance of storytelling when establishing brand authority. For the record, a company’s CEO or product is never the hero of a brand … Read more
