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engagement pods

Fake News: How Engagement Pods Breed Disinformation

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An engagement pod full of fake profiles spreading misinformation.

Engagement pods aren’t a new phenomenon. Social media fakefluencers have relied on them since 2016 to boost their popularity online with bought followers, likes, and comments to create the illusion of a large and captivated audience. However, these social media influencer wannabes aren’t the only ones leveraging the power of engagement pods to get noticed … Read more

Fake It Until You Make It: One CEO’s Cautionary Tale About Engagement Pods

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A graphic illustration of a social media influencer staring at her social media feed, with hearts floating around her to symbolize likes.

By all accounts, Jason Hill was a skillful entrepreneur with a hot new idea on his hands. He’d created an app that reverse-engineered the scheduling process to enable instant networking, allowing entrepreneurs and business owners to easily connect with experts through 1:1 phone calls, fostering valuable relationships and creating endless opportunities. Now, he just needed … Read more