Preventing 5-Alarm Fires That Can Ruin Your Brand

A man wearing a business suit sits in front of a computer that's on fire as he screams into it. In the background are coworkers with their computers also burning as the office is on fire around them.

A poorly worded social media post. An insensitive advertising campaign that ignores current events. All that separates brands from a full-blown public relations crisis is a highly skilled crisis prevention expert vetting everything. Think that sounds like overkill? Warner Brothers probably doesn’t think so after its Barbieheimer social media disaster in the summer of 2023. … Read more