Putting Your Write Reflection Forward with SEO
Did you know that roughly 6.2 billion online searches occur daily – that’s 40,000 search queries every second. And that’s just the statistics for the world’s number one search engine, Google.
We have all heard the marketing adage that content is king. What, exactly, does that mean? The term was coined all the way back in 1996 when Microsoft founder Bill Gates wrote an essay featuring the phrase. Gates’ essay embraced the future of the Internet as a marketplace for content.
Not just any content will do. As any writer skilled in search engine optimization (SEO) will tell you, quality wins out over quantity any day. Writing “mills” that produce copy with keywords awkwardly crammed into it just to meet the customer’s quota is not creating the kind of top-notch content that will get search engines excited. Creating content that provides
value to your brand is worth the time, effort and expense. It will organically optimize your site’s ranking better than any other strategy. Readers first, SEO second. That is the golden rule for any online content that aspires to drive engagement.
Organic SEO vs. Paid Results
Organic search results are generated based on unpaid, natural rankings from search engine algorithms. Say you’re a local photographer who specializes in weddings. Competition is fierce, so it’s important to establish yourself as an expert, as the go-to person to have for fabulous wedding photos. Working with a writer to create fresh, engaging content on not only your website pages but also in the form of a blog, is a great way to organically boost your search rankings. Organic results also can be obtained using creative digital marketing campaigns for use on social media.
Paid search results are exactly as you’d expect. A company has paid to have their content appear at the top of search engine rankings. Search engines include an “AD” denotation with these results, which indicates they are paid ads. The ads can be confusing to consumers because they are cleverly designed to fit in with organic search results. Some consumers may be unaware that those results are only appearing at the top because someone paid to put them there.
In recent years, paid results have soared in popularity because they require very little effort. Companies set the budget for their ads (pay-per-click). While this may be a great way for a new brand to get noticed quickly, it is not a great long-term strategy. Establishing yourself as an expert in your field and offering fresh, informative content on your website and social media platforms is still the best way to build a loyal following.
Increase Your Website Traffic With SEO
When you’re first starting out, getting noticed online can be difficult. Here are some strategies that can help.
- Social Media
Roughly 90 percent of businesses are using social media for marketing purposes. Platforms such as Facebook, Twitter, Instagram and Pinterest are great outlets for display advertising. Paid options are available on these platforms. Organic results will require consistency in posting and patience. - Evergreen Content
Blog, blog, blog. It is the best way to keep fresh content on your website. Be sure to create content that is naturally rich in SEO keywords for the best results. Follow the golden rule of quality writing first, SEO keywords second. - Build Backlinks
These are links from an external website back to your content. They are vital for bringing new traffic to your website. Creating content with innovative ideas and information worth sharing is the best way to get noticed and earn backlinks.
People First, SEO Keywords Second
We have all seen it – the text that is so stuffed with SEO keywords that it is difficult to read. Some SEO copywriters focus so much on industry-relevant keywords they forget to write for real people and not just Google’s web crawlers. Yes, you want your digital content to rank well with search engines, but never at the expense of your target audience.
The Write Reflection’s™ SEO copywriting approach differs from other SEO copywriters. We believe in writing for people first and search engines second. What exactly does that mean? We craft an engaging brand story that weaves SEO-focused keywords naturally into the content. Your readers will become the heroes of their journeys with your brand. Google, Bing, Yahoo, and other search engines still will find your copy. We would go so far as to say search engines are drawn to it because they seek out highly relevant content that adds value while solving a searcher’s query. Yes, friends, you can have your cake and eat it, too.
Ask us how.
Content with a Purpose
Creating SEO content that drives traffic to your website is only the first step. Once visitors arrive on your page, what action do you want them to take? Your content must have a purpose beyond SEO ranking if you want it to convert.
The content strategy experts at The Write Reflection™ work with you to create content for users, not just Google and other search engines. That’s our “People first, SEO Second” promise.
We create content that’s more than just an echo chamber for every other industry piece online using similar keywords. We strive to add value through authoritative and unique content that’s not afraid to push the boundaries.
When you want to optimize your content for a specific channel without blending in with the crowd of competitors, turn to the content innovators at The Write Reflection™ to get the job done.
Take Back Control of Your Content
Maybe you have worked with copywriters before and have not had the best experience. Perhaps you have always wanted to hire a professional copywriter but have felt priced out of the service. Everyone deserves the chance to experience the magic of quality SEO copywriting, which is why we customize our products and services to align with your financial resources.
We do more than provide quality copywriting at affordable prices. At The Write Reflection™. We ensure your voice is heard throughout the process. No one knows your business better than you, which is why we value your input on every project we complete. Our copy establishes your brand as an authority, inspiring consumer confidence in your products and services. We help you write the words that speak directly to your ideal client, allowing your business to stand out in the crowd.
Invest in the Power of SEO Copywriting
Creating quality content isn’t as easy as it sounds. Far too often, individuals with little to no experience crank out a bunch of words and pass it off as a product that will get results. Worse yet, they follow the advice of copywriting hacks that suggest anyone can write an excellent blog post in an hour that converts.
The Write Reflection™ offers quality copywriting services, content writing, event planning, SEO and SEM, copyediting and graphic design. Our copywriting service lends its expertise to businesses, nonprofits, and other organizations in Pittsburgh and beyond. The Write Reflection™ is owned and operated by Shari Berg, a professional with over 25 years of experience. Shari has the knowledge to help grow your business. Contact us today if you’re ready to earn Google’s superstar status.
SEO Copywriting Frequently Asked Questions
What is SEO copywriting?
SEO copywriting is the practice of creating content that is optimized for both search engines and human readers. It involves writing compelling, high-quality content incorporating relevant keywords and phrases to improve a website’s visibility in search engine results pages (SERPs). The goal is to attract organic traffic while providing value to the audience. SEO copywriting combines traditional copywriting skills with technical knowledge of search engine algorithms. It encompasses various content types, including website copy, blog posts, product descriptions, and landing pages.
How does SEO copywriting differ from traditional copywriting?
While both forms of copywriting aim to create engaging content, SEO copywriting has some distinct characteristics:
- Keyword focus: SEO copywriters strategically incorporate relevant keywords and phrases to improve search engine rankings.
- Technical optimization: SEO copy includes meta descriptions, title tags, and header tags to enhance search visibility.
- User intent: SEO copywriters consider search intent, ensuring content matches what users look for when they enter specific queries.
- Structured content: SEO copy often follows specific formats to improve readability and search engine crawlability.
- Link building: SEO copywriters may include internal and external links to boost the content’s authority and relevance.
What are the key elements of effective SEO copywriting?
Effective SEO copywriting incorporates several crucial elements:
- Keyword research and integration: Identifying and naturally incorporating relevant keywords throughout the content.
- Compelling headlines and meta descriptions: Creating attention-grabbing titles and descriptions that encourage clicks from search results.
- High-quality, original content: Producing valuable, informative, and engaging content that satisfies user intent.
- Proper formatting: Use header tags, bullet points, and short paragraphs to improve readability and structure.
- Internal and external linking: Including relevant links enhances the content’s authority and provides additional value to readers.
- Optimized images: Using descriptive file names and alt text for images to improve accessibility and SEO.
- Call-to-action (CTA): Include clear CTAs to guide users toward the desired action.
How can I improve my SEO copywriting skills?
To enhance your SEO copywriting skills:
- Study SEO basics: Understand how search engines work and stay updated on algorithm changes.
- Practice keyword research: Use tools like Google Keyword Planner or SEMrush to find relevant keywords.
- Read extensively: Study successful content in your niche to understand effective techniques.
- Write regularly: Consistent practice helps improve your writing skills and efficiency.
- Learn from analytics: Use tools like Google Analytics to understand content performance and adjust accordingly.
- Stay updated: Follow industry blogs and attend webinars to keep up with the latest SEO trends and best practices.
- Experiment with different formats: Try various content types to see what resonates best with your audience.
How do I measure the success of my SEO copywriting?
To evaluate the effectiveness of your SEO copywriting:
- Track keyword rankings: Monitor how your content ranks for target keywords over time.
- Analyze organic traffic: Use tools like Google Analytics to measure organic search traffic your content receives.
- Examine engagement metrics: Look at metrics such as time on page, bounce rate, and pages per session to gauge user engagement.
- Monitor conversions: Track how well your content drives desired actions, such as sign-ups or purchases.
- Assess backlinks: Use tools like Ahrefs or Moz to see if your content attracts quality backlinks.
- Check social shares: Monitor how often your content is shared on social media platforms.
- Analyze click-through rates (CTR): Review your content’s CTR in Google Search Console to see how well it performs in search results.
How does AI impact SEO copywriting?
AI is increasingly influencing SEO copywriting in several ways:
- Content generation: AI tools can help generate initial drafts or content ideas, but human oversight is still crucial for quality and originality.
- Keyword research: AI-powered tools can provide more accurate and comprehensive keyword suggestions.
- Content optimization: AI can analyze existing content and suggest improvements for SEO.
- Personalization: AI can help tailor content to specific user segments, improving relevance and engagement.
- Predictive analytics: AI can forecast content performance and suggest topics likely to perform well.
While AI offers valuable assistance, it’s important to note that human creativity, expertise, and judgment remain essential in creating high-quality, engaging SEO copy that resonates with audiences.