Dishonest. Sneaky. Unethical. Call it whatever you want, but the strategy remains the same. When businesses manipulate SEO practices to deceive consumers, they risk harming their reputations and customer base. Unethical SEO practices extend far beyond Black Hat SEO techniques like keyword stuffing and paid backlinks. They are more duplicitous, often deliberately misdirecting consumers to … Read more
There’s an ugly side to local search engine optimization through Google Business Profile (formerly Google My Business). A major flaw in how the accounts work can compromise a brand’s reputation. Most organizations aren’t aware of the issue until it affects them. By then, it’s a complicated mess to resolve (if you’re lucky enough to settle … Read more
Figuring out Search Engine Optimization (SEO) is tricky. Most businesses and organizations know they need it, even if they do not entirely understand it. Toss in terms like white hat, black hat, and gray hat SEO, and the confusion level increases. That is why you must have an SEO copywriter and web designer you can … Read more
