We live in an era of instant information and viral content. Digital news outlets and social media platforms have significantly accelerated the speed at which reports – including rumors and breaking news – spread. Once that bull is out of the proverbial pen, it’s difficult to rein it back in. The digital age has democratized … Read more
Do you know where many brands go wrong with their content marketing strategies? They treat their brands as just another logo or product instead of as a living, breathing narrative that captures the hearts and minds of their ideal customers. We’re bombarded with thousands of marketing messages from the minute we get online until the … Read more
Creating a content marketing strategy that drives customers to your proverbial doorstep isn’t easy. Establishing clear objectives is always the first step in the process. Once you know what you want to achieve, you must figure out who is going to help you get there. Marketing pros call it audience research. This is the step … Read more
It’s not your imagination. Brands swear a lot more frequently in their copy these days. It’s not a stretch to suggest that potty-moth copy is making a comeback. It used to be taboo, except for the occasional well-placed damn. Writers would not have thought about ever including the gasp-inducing f-word in their sales copy at … Read more
Its ability to build brand awareness, engage audiences, and drive conversions makes content marketing an indispensable tool for modern business. Investing in a high-quality content marketing strategy has sparked the debate over whether businesses should manage their content marketing efforts in-house or turn to outsourced content marketing solutions to meet their needs. In-house content marketing … Read more
