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Content Marketing

The F-Word Factor: When Should Brands Swear

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A Black woman with a shocked expression on her face as she reads content from her favorite brand online. Symbols for swear words appear around her.

It’s not your imagination. Brands swear a lot more frequently in their copy these days. It’s not a stretch to suggest that potty-moth copy is making a comeback. It used to be taboo, except for the occasional well-placed damn. Writers would not have thought about ever including the gasp-inducing f-word in their sales copy at … Read more

In-House Vs. Outsourced Content Marketing: Which is Better?

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A team of in-house content marketers plans a content strategy for a small business.

Its ability to build brand awareness, engage audiences, and drive conversions makes content marketing an indispensable tool for modern business. Investing in a high-quality content marketing strategy has sparked the debate over whether businesses should manage their content marketing efforts in-house or turn to outsourced content marketing solutions to meet their needs. In-house content marketing … Read more