AI Content Detectors: Claims VS Reality

Two hands are positioned on a white computer keyboard. The hand on the left is robotic. The hand on the right is human. The WRite Reflection official log of a W and R with a pen in the middle appears in between the hands.

Just last year, organizations were dropping their writers like hot potatoes to generate free content using AI tools. Entire marketing departments were getting the old heave-ho in favor of ChatGPT, Claude, Perplexity, and other generative AI. The love affair was brief. It didn’t take long to realize AI can’t replace skilled human writers. They began … Read more

AI-Generated Content: Friend or Foe in SEO

A robotic hand types on a laptop that shows the home page of a company called ExcelJet, which was the victim of AI content creation tools misused by an SEO agency.

Social media platforms are filled with AI content creation gurus singing the praises of tools like ChatGPT. They offer step-by-step instructions on how anyone can gain Google’s favor by following their guidance. Technically, some of their techniques work (even if just temporarily). One of the latest brags online is how easy it is to boost … Read more

Meet Your New Advisors: How AI-Language Learning Models Shape Expert Personas

Michael Goldrich, author of Too Many Hats, Too little Time

Everyone is talking about how to prompt AI for better content creation. At least that’s how it seems when visiting networking platforms like LinkedIn. You can’t scroll two clicks without landing on several how-to guides on the topic. Prompt engineers impart wisdom about how to get AI language learning models to do your bidding. Most … Read more