Shari Berg 
Social media marketing is a critical component of any well-rounded content strategy. Solopreneurs and small businesses must master the art of creating relevant and interesting content for their ideal customers to drive growth. With more than 100 social media platforms available, how do you know which ones are the most effective for achieving your goals? … Read more
A poorly worded social media post. An insensitive advertising campaign that ignores current events. All that separates brands from a full-blown public relations crisis is a highly skilled crisis prevention expert vetting everything. Think that sounds like overkill? Warner Brothers probably doesn’t think so after its Barbieheimer social media disaster in the summer of 2023. … Read more
Figuring out Search Engine Optimization (SEO) is tricky. Most businesses and organizations know they need it, even if they do not entirely understand it. Toss in terms like white hat, black hat, and gray hat SEO, and the confusion level increases. That is why you must have an SEO copywriter and web designer you can … Read more
