Shari Berg 
Is it possible to write a book in one weekend? Sure, it is. Just ask children’s author Ammaar Reshi (although he probably wishes you wouldn’t). Reshi, a design manager at Brex, used popular artificial intelligence (AI) tools ChatGPT and Midjourney to create and publish a story called “Alice and Sparkle,” over a weekend in 2023. … Read more
Accessible content shouldn’t be an afterthought. Yet, 90% of all websites are inaccessible to people with disabilities who rely on assistive technology to navigate the internet. Worse yet, 94% of the 33 top-grossing e-commerce sites fail to follow accessibility guidelines. That’s a whole lot of websites excluding a whole lot of potential customers. Forget the … Read more
ARE THE LIFE INSURANCE PAMPHLETS IN the UPSTAIRS DRAWER If you’re wondering what the heck you just read, you’re not alone. Posts like this litter the social media accounts of the fast-food chain Wendy’s. The style of posting is eerily reminiscent of a 5-year-old who got hold of their mom’s iPhone and started posting random … Read more
Everyone is talking about how to prompt AI for better content creation. At least that’s how it seems when visiting networking platforms like LinkedIn. You can’t scroll two clicks without landing on several how-to guides on the topic. Prompt engineers impart wisdom about how to get AI language learning models to do your bidding. Most … Read more
It’s difficult to forget an encounter with Emida Roller. She’s fearless about approaching people with her warm smile and shining personality that draws you right in. Before long, you’ll find yourself asking about her passion and what she does for a living (only to discover the two are one and the same). The genius behind … Read more
Service-based small businesses experience a similar challenge at some point in their journey. They onboard more clients than they can reasonably handle out of fear of not having enough income to survive. Eventually, the pressure of finding more hours in the day to meet all their clients’ needs leads to burnout. That’s where Elena Herrera … Read more
Building your brand organically is hard work. Gaining traction with your content creation on social media platforms like LinkedIn and Instagram is critical for natural organic growth. However, social media engagement is a double-edged sword. It’s that elusive metric businesses of all sizes chase to gain more visibility in the feed. It requires a solid … Read more
Social media marketing is a critical component of any well-rounded content strategy. Solopreneurs and small businesses must master the art of creating relevant and interesting content for their ideal customers to drive growth. With more than 100 social media platforms available, how do you know which ones are the most effective for achieving your goals? … Read more
A poorly worded social media post. An insensitive advertising campaign that ignores current events. All that separates brands from a full-blown public relations crisis is a highly skilled crisis prevention expert vetting everything. Think that sounds like overkill? Warner Brothers probably doesn’t think so after its Barbieheimer social media disaster in the summer of 2023. … Read more
Figuring out Search Engine Optimization (SEO) is tricky. Most businesses and organizations know they need it, even if they do not entirely understand it. Toss in terms like white hat, black hat, and gray hat SEO, and the confusion level increases. That is why you must have an SEO copywriter and web designer you can … Read more
