Shari Berg 
Business owners must do more to help their brands stand the test of time. Gone are the days of developing a useful product and providing excellent customer service as the only components of longevity. Case in point: visual branding. If you’re wondering what the heck visual branding is and why you need to add it … Read more
Its ability to build brand awareness, engage audiences, and drive conversions makes content marketing an indispensable tool for modern business. Investing in a high-quality content marketing strategy has sparked the debate over whether businesses should manage their content marketing efforts in-house or turn to outsourced content marketing solutions to meet their needs. In-house content marketing … Read more
When I was fresh out of college nearly 30 years ago and eager for my first journalism job, I was fortunate enough to have three newspapers courting me. The first was (and still is) one of the largest newspapers in Florida. My other options were a mid-sized newspaper in the Philadelphia area and a small … Read more
There’s an ugly side to local search engine optimization through Google Business Profile (formerly Google My Business). A major flaw in how the accounts work can compromise a brand’s reputation. Most organizations aren’t aware of the issue until it affects them. By then, it’s a complicated mess to resolve (if you’re lucky enough to settle … Read more
“Who is the hero of your brand story?” I innocently asked this question one day on social media, complete with a cute graphic to illustrate my point. My intention was to tout the importance of storytelling when establishing brand authority. For the record, a company’s CEO or product is never the hero of a brand … Read more
Ashley Lyn Olson always had a passion for writing. Long before a horrible car wreck paralyzed her and took the life of her father, she was espousing about the world around her through the written word. “Words are just constantly coming to me. The words that really shine or stick to me . . . … Read more
As a communications professional and mother of an autistic child, I often am asked how to talk to a neurodiverse person. Let me assure you, I’m not an expert in this field. Just because I have a child on the spectrum and a degree in communications doesn’t make me an all-knowing spokesperson for neurodiverse people. … Read more
Editor’s Note: The Write Reflection™ provides resources for entrepreneurs and small businesses that help them succeed. From 1:1 content training to supportive membership communities, we provide the tools your brand needs to achieve sustainable growth. As the workforce grows older, businesses that prioritize menopausal support in the workplace can stand out as truly great places … Read more
Is it possible to write a book in one weekend? Sure, it is. Just ask children’s author Ammaar Reshi (although he probably wishes you wouldn’t). Reshi, a design manager at Brex, used popular artificial intelligence (AI) tools ChatGPT and Midjourney to create and publish a story called “Alice and Sparkle,” over a weekend in 2023. … Read more
Accessible content shouldn’t be an afterthought. Yet, 90% of all websites are inaccessible to people with disabilities who rely on assistive technology to navigate the internet. Worse yet, 94% of the 33 top-grossing e-commerce sites fail to follow accessibility guidelines. That’s a whole lot of websites excluding a whole lot of potential customers. Forget the … Read more
