How To Handle Sensitive Topics With Integrity

A Black man wearing glasses is having a sensitive conversation with a Black woman wearing glasses.

We live in an era of instant information and viral content. Digital news outlets and social media platforms have significantly accelerated the speed at which reports – including rumors and breaking news – spread. Once that bull is out of the proverbial pen, it’s difficult to rein it back in. The digital age has democratized … Read more

How Transformative Storytelling Boosts Your Brand’s Impact

Shari Berg of The Write Reflection stands in front of a magical storybook that represents transformative storytelling for brands.

Do you know where many brands go wrong with their content marketing strategies? They treat their brands as just another logo or product instead of as a living, breathing narrative that captures the hearts and minds of their ideal customers. We’re bombarded with thousands of marketing messages from the minute we get online until the … Read more