Transform Your Website: How Micro-Interactions Improve User Experience

A Black woman wearing a business suit sits at a laptop fully engaged with website micro-interactions. The Write Reflection official logo of a W and R with a pen in the middle and a yellow circle around the outside appears on the laptop's back cover.

Ten to 20 seconds. That’s how quickly you must make a good first impression with website visitors. Fail to hold their attention, and you won’t get a second chance. They’ll be off to your competitors in search of more engaging content. Welcome to the fast-paced digital world, where attention spans are fleeting, and competition is … Read more

Dabbling in Gothic Horror Proves Good Fit For Author

The front and back covers of "The Dance of Rotten Sticks" by Jeff Vande Zande.

The literary snob in Jeff Vande Zande ignored the idea brewing in his brain for most of the summer of 2020. How could he possibly think about putting those thoughts on paper when they were—gasp! —so far off from the genre he usually pursued? With five novels under his belt, most fell neatly into the literary … Read more

Fake News: How Engagement Pods Breed Disinformation

An engagement pod full of fake profiles spreading misinformation.

Engagement pods aren’t a new phenomenon. Social media fakefluencers have relied on them since 2016 to boost their popularity online with bought followers, likes, and comments to create the illusion of a large and captivated audience. However, these social media influencer wannabes aren’t the only ones leveraging the power of engagement pods to get noticed … Read more

Fake It Until You Make It: One CEO’s Cautionary Tale About Engagement Pods

A graphic illustration of a social media influencer staring at her social media feed, with hearts floating around her to symbolize likes.

By all accounts, Jason Hill was a skillful entrepreneur with a hot new idea on his hands. He’d created an app that reverse-engineered the scheduling process to enable instant networking, allowing entrepreneurs and business owners to easily connect with experts through 1:1 phone calls, fostering valuable relationships and creating endless opportunities. Now, he just needed … Read more