Bad SEO Practices Can Ruin Your Rep

A man in a blue suit holding a business card with a BH on it appears in a woman's computer screen and asks her if she wants to boost her website traffic fast.

Dishonest. Sneaky. Unethical. Call it whatever you want, but the strategy remains the same. When businesses manipulate SEO practices to deceive consumers, they risk harming their reputations and customer base. Unethical SEO practices extend far beyond Black Hat SEO techniques like keyword stuffing and paid backlinks. They are more duplicitous, often deliberately misdirecting consumers to … Read more

The F-Word Factor: When Should Brands Swear

A Black woman with a shocked expression on her face as she reads content from her favorite brand online. Symbols for swear words appear around her.

It’s not your imagination. Brands swear a lot more frequently in their copy these days. It’s not a stretch to suggest that potty-moth copy is making a comeback. It used to be taboo, except for the occasional well-placed damn. Writers would not have thought about ever including the gasp-inducing f-word in their sales copy at … Read more